Samsung

Being one of the biggest technology brands in the world, Samsung needs no introduction. Over the course of almost two years, I had a chance to be involved in the creation of key visuals for their mobile division, event design for several Galaxy Unpacked events, as well as  branding projects for Samsung and their semiconductor division.

Key visuals

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Unpacked

Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers. 

Logotype

Samsung has a well-known wordmark, but what if it also had a memorable logotype? Here are some explorations of what it could look like.

Device Solutions

Samsung DS is the semiconductor and chip-making arm of Samsung Electronics that in 2026 generated higher profits than the entire consumer electronics arm of Samsung.  The brief of this project was to create a parallel wordmark that would imply the importance of this division in relation to the parent brand.